#HTE

Only about 10% of India’s 1.3 billion people know English. Yet, scores of firms operating in the country offer their services only in English in the country. Netflix, one such company, said on Friday it’s aiming to break through that language barrier.

The American on-demand video streaming giant today rolled out support for Hindi, a language spoken by nearby half a billion people in India, across its platform From sign up to search rows, to collections and synopsis and payment, Hindi language is available on Netflix across all devices, the company said.

“Delivering a great Netflix experience is as important to us as creating great content. We believe the new user interface will make Netflix even more accessible and better suit members who prefer Hindi,” said Monika Shergill, VP-Content at Netflix India, in a statement.

Netflix’s global competitors, Amazon Prime Video and Disney+ Hotstar also support Hindi language, though the latter has deployed Hindi in limited capacity (not for a movie or show’s synopsis, for instance).

More to follow…