#HTE

Salesforce, the global giant in CRM, said on Wednesday that former banker Arundhati Bhattacharya will be joining the company on April 20 as chairperson and chief executive of its India division.

The San Francisco-headquartered firm said Bhattacharya, who served as the chairperson of the state-run State Bank of India for nearly four decades and oversees financial services group SWIFT India, will be tasked with helping the global giant scale rapidly in India, one of its fastest growing overseas markets.

Arundhati will report to Ulrik Nehammer, General Manager of Salesforce in the APAC region. “Arundhati is an incredible business leader and we are delighted to welcome her to Salesforce as chairperson and CEO India,” said Gavin Patterson, President and CEO of Salesforce International, in a statement.

“India is an important growth market for Salesforce and a world-class innovation and talent hub and Arundhati’s leadership will guide our next phase of growth, customer success and investment in the region,” he said.

Salesforce offers a range of cloud services to customers in India, where it has over 1 million developers and more Trailhead users than in any other market outside of the U.S. The company, which competes with local players Zoho and Freshworks, counts Indian firms redBus, Franklin Templeton, and CEAT as some of its clients.

The company said it expects to add 3,000 jobs in India in the next three years and turn the nation into a “leading global talent and innovation hub” for the company. Sunil Jose, who joined the firm in 2017, oversaw some of the company’s India operations previously.

“I could not be more excited to join the Salesforce team to ensure we capture this tremendous opportunity and contribute to India’s development and growth story in a meaningful way,” said Bhattacharya in a statement.

According to research firm IDC, Salesforce and its ecosystem of customers and partners in India are expected to create over $67 billion in business revenues and create more than 540,000 jobs by 2024.