#HTE

Hell in a Handbasket: Budweiser Now Printing Labels Backwards, for Legibility in Selfies

Here are three rings of a Venn diagram:

- A company solving its own problems, not yours

- Dumb design

- Relying on end users’ vanity for free promotion

*Right at the intersection of this:

“Budweiser’s new #SelfieBud, a special edition bottle featuring a backwards label, designed to be compatible with selfie mode on Instagram, Facebook, Snapchat, TikTok and WeChat.”

Then again, maybe the third ring could be retitled as below.

Dammit, I might be the dummy here.