#HTE
Reader Submitted: A PSA dressed as a T-shirt collection
The Danish Environmental Protection Agency has teamed up with ad agency MediaCom Beyond Advertising to launch one of a kind of t-shirts with a special story and an important message built into the design. The 190 white t-shirts have been collected from second-hand shops with each one being screen printed with eco-friendly ink with a unique illustration and typography from and the two danish illustrators Anna Degnbol and Klara Graah. The resulting animated story is revealed when the back of the t-shirts are seen in the right sequence.
See video here: https://vimeo.com/644736714/b0cfb09aeb
https://www.core77.com/projects/110885/A-PSA-dressed-as-a-T-shirt-collection