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Reader Submitted: A PSA dressed as a T-shirt collection

The Danish Environmental Protection Agency has teamed up with ad agency MediaCom Beyond Advertising to launch one of a kind of t-shirts with a special story and an important message built into the design. The 190 white t-shirts have been collected from second-hand shops with each one being screen printed with eco-friendly ink with a unique illustration and typography from and the two danish illustrators Anna Degnbol and Klara Graah. The resulting animated story is revealed when the back of the t-shirts are seen in the right sequence.

See video here: https://vimeo.com/644736714/b0cfb09aeb