#HTE

Porsche Design Studio’s Gigantic, Unfolding OUTDOOR Television

It’s not my place to say what the rich should and shouldn’t spend their money on, but this just seems crazy. A Beverly-Hills-based company called C Seed produces a gigantic, unfolding television designed by Porsche Design Studio–and get this, it’s meant to be used outdoors.

“Simplicity of form, quality, durable high-grade materials and impeccable workmanship are combined in an austerely imposing installation,” the company writes.

“The C SEED 201 outdoor tv screen is hidden in its underground storage casing, waiting for activation by a simple push of a button on the remote control. The C SEED 201 column takes 15 seconds to achieve its full height of 4.65 m (15 ft.) with effortless ease. Seven massive LED panels unfold equally soundlessly within the next 25 seconds.”

It comes in two sizes: 140" and 201".

Your average indoor television runs from 250 to 350 nits in brightness. This monstrosity blares out 4,500 nits, so you can keep up with the Kardashians in direct sunlight.

There’s also a Supermarine variant that can be installed on your superyacht.

Budget aside, I know I’m biased against objects like this; I live on a farm with no cell phone reception, and spend a lot of time outdoors, where I think you’re meant to be unplugged. Having a television that competes with the sun seems perverse. But if I owned beachfront property in Malibu or a superyacht, perhaps my priorities would be wildly different.