#HTE

Smell Like A Million Books With Powell’s Books New Fragrance ‘Eau de Bookstore’

Waft this new scent for hints of wood, violet, and… musty paperback? Powell’s Books, the beloved independent shop in Portland, recently announced a limited-edition perfume that smells just like its seemingly endless rows of new and used titles. “This scent contains the lives of countless heroes and heroines. Apply to the pulse points when seeking sensory succor or a brush with immortality,” Powell’s says about the forthcoming release.

Termed an “Eau de bookstore,” the unisex fragrance was spurred by customers saying they missed the aroma of the shop during the ongoing pandemic. The packaging of Powell’s by Powell’s even resembles a bright red hardback that can sit inconspicuously on a shelf with other titles.

If you’re in the United States, you can pre-order a bottle now. As Powell’s notes on Instagram, you’ll smell “like a million books.” (via Kottke)