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Daniel Boddam’s virtual apartment dining area is a visual feast, complete with Boddam’s furniture collections and art by prominent Australian artists Clara Adolphs. Under the artwork is The Oscar Console, available in a range of heights, inspired by Brazilian architect Oscar Niemeyer for its curved edges and architectural presence.


The Kitchen features Boddam’s Lina Dining Chairs and Monument Dining Table.

Lina Dining Chair.

Monument Dining Table.

Australian architect Daniel Boddam has responded to the closure of Australia’s borders by conceiving a virtual apartment concept in his beloved Paris – an ingenious solution for showcasing his new collection of furniture, accessible anywhere via his website.

Designed in the archetypal Haussmann-style and limited only by Boddam’s imagination, the 183-square-meter interior is the synonym of refinement and luxury, characterised by material restraint and an abundance of natural light. Comprising an entrance hall, living, kitchen, bedroom, ensuite, study and powder room, the romanticised abode celebrates simplicity, acting as the perfect backdrop to Boddam’s furniture collections.

Related: ‘Monument’ Furniture Collection by Daniel Boddam.


The living room features pieces from Daniel Boddam’s Geo table collection, Coast seating collection and the Oscar Console.


Geo Collection Bubble Coffee Table.

Coast Collection Wave Armchair.


Wave Sofa is characterised by the undulating rhythm of rolling waves. The entire Coast Collection of seating draws on Boddam’s life by the sea in idyllic Byron Bay.

Daniel Boddam’s eponymous studio commits to a holistic approach to progressive and enduring design in architecture, interiors and furniture, with considered simplicity at the core of the team’s philosophy. Specialising in luxury residential design, Boddam’s extensive experience across a range of residential project types is also evident in the design of this virtual space.

“Travel has been an important part of my life since childhood, and Paris holds a particularly special place in my heart,” says the architect. “The experience of confinement has been unsettling on so many levels, however instead of lamenting what was, I decided to explore what could be through 3D visualization”.

Inspired by Matisse’s famed proclamation “I will make my own pool”, which led to his acclaimed ‘The Swimming Pool’ work in cut paper, Boddam’s furniture seeks to bring the outside in.

See more from Daniel Bodam on Yellowtrace.


Dreamy bedroom inside Boddam’s virtual apartment in Paris.

Materiality and forms within the virtual apartment’s master ensuite appear as an echo of Boddam’s Geo Collection.


A short snippet of the virtual tour through the showroom/ apartment’s living area.

Some of the product highlights on show inside the apartment include The Geo Collection of tables, The Coast Collection of seating and lighting, as well as the Wave Sofa and Chair, and the Oscar Console.

“There’s unspoken poetry in placing a piece of furniture inspired by the raw Australian landscape in a historic setting,” says Boddam. “The immediately familiar Haussman vernacular heightens the ‘Australianess’ of the furniture’s expression by establishing a dialogue between the primitive and the modern.”


Round Dining Table from The Geo Collection of tables, inspired by the raw and robust Australian landscape and defined by an unconventional application of ‘rammed concrete’.

Geo Collection Drum. Geo Collection Side Table.


Geo Collection Coffee Table.

Completing the apartment’s décor is a curated selection of artworks that depict nature, nudes, landscapes and travel by artists Clara Adolphs, Chris Warnes, Oliver Whatts and Boddam’s wife Kelly Geddes.

While visitors to the virtual apartment will be transported to Paris from wherever they are in the world, Boddam’s furniture is a truly an Australian affair. With concrete and timberwork produced in Sydney and mouth-blown glass from Adelaide, each piece is made to order and available worldwide via Daniel Boddam Studio.

Daniel Boddam Studio’s virtual apartment can be experienced at danielboddam.com.

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https://www.yellowtrace.com.au/daniel-boddam-virtual-apartment-paris-concept-showroom-australian-furniture-design/