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A New One-Take BBC Ad Brilliantly Interprets the Feelings of Music Through Clever Choreography



It’s well-documented that music moves us, and an advertisement for BBC Sounds takes that research literally. A project of Rogue Films, the one-minute clip opens on a woman riding a city bus before swooping into a responsively choreographed dance enhanced by visual effects. Each subject, including an unassuming dog, sways and spins to the diverse array of sounds pumping through their headphones or the speakers in a coffee shop. Two women twist in double-helix, a figure floats calmly mid-air, and another stares at hovering objects while she listens to astronauts in space.

Based in London, the production company says on Twitter that the socially distant advertisement was shot in one take on a cordoned-off city street.