#HTE

What Apple Didn’t Announce Yesterday: The Apple Face Mask

Yesterday Apple held a virtual press event announcing new iPads and Apple Watches, ho hum. Of far greater interest to us was a new object they designed that did not make the announcement: The Apple Face Mask.

As Bloomberg reports, the mask was designed in-house (in case the packaging wasn’t a dead giveaway) and is not for sale to the public. Instead it’s being distributed to employees, both corporate and retail, only.

The mask reportedly contains three layers of filtration and can be washed/reused up to five times. The shape is designed to more closely follow the human face (though presumably one-size-fits-all) and according to MacRumors, “The mask has a design with a triangle shape to accommodate the nose without fogging glasses.”

I know non-tech items aren’t really Apple’s bag, but I think if they designed a permanent-use face mask with replaceable filters, even at their premium prices I’m guessing they’d find a ready market.