As a kid, I thought the fun of building a couch fort came from figuring out the engineering yourself. Russian marketing agency Instinct, of whom Ikea is a client, disagrees. According to AdWeek, Instinct put together this quarantine-time campaign for Ikea Russia:
The fact that the copy at the bottom of each “plan” is in English (why isn’t it in Russian?), and with typos, makes me suspicious it came from a marketing agency at all. But maybe someone with clumsy fingers translated it from Russian. “Who knows. I don’t know. I don’t know anything about that. Could be fake news. We can do a lot of things. We’ll see what happens.”
https://www.core77.com/posts/98993/Ikea-Allegedly-Releases-Assembly-Instructions-for-Couch-Fort-Other-Improvised-Living-Room-Shelters