Varusteleka is the name of a military surplus and outdoor gear retailer in Finland. Lately they’ve been running ads on YouTube, in that typically annoying space right before the video you want to see starts. I usually can’t hit “Skip Ad” fast enough, but this one, er, drew me in:
It gets funnier: They’re using the video to flog the seen-on-screen clothes, like this Finnish M62 Camouflage Jacket, and when you click the link you see the (incredibly low) USD price, along with a helpful conversion:
And the copy for the “Russian fur hat with Soviet cockade, fake fur (Used without the cockade in this video)” provides this information:
The rest of the copy on the site is pretty funny (to me), but veers into some things I cannot print here, for fear of being attacked by SJW’s.
https://www.core77.com/posts/97606/The-Strangest-Commercial-Ive-Ever-Seen-Preparations-for-the-Next-Season-n-Bonus-Trick-for-the-Underwear