#HTE

Gummy Bears, Sugary Cereal, and Sushi Converted into Playful Apparel by Nicole McLaughlin

All images © Nicole McLaughlin

Nicole McLaughlin (previously) ensures she always has a snack at her fingertips—or stashed in a puffy vest or lining the top of her sandals. The former Reebok graphic designer creates upcycled clothing, footwear, and household items from pouches of gummy candy, old fleece jackets, and even inflated bags of popcorn. Often prominently displaying logos, McLaughlin’s projects provide a humorous take on branding and fashion trends.

The playful pieces also are part of the designer’s years-long efforts toward creating environmentally aware fashion. “I would go to thrift stores and try to find something that I could make something new out of,” McLaughlin told WWD of her initial desire to create her converted, and now edible, apparel. “This inspired my philosophy to be more sustainable and I adopted being sustainable into my practices as a designer, because there’s so much to be done here.” To see what she thinks up next, follow McLaughlin on Instagram.

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A post shared by nm (@nicolemclaughlin) on Mar 12, 2020 at 9:03am PDT

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