#HTE

Ikea Scales Up “Pizza Saver” to Actual Table Size

If you need something silly to laugh at amidst all the COVID-19 news: Ikea has taken the little white “pizza saver” dollhouse table you find inside a pizza box, and scaled it up to actual table size.

This is apparently a marketing gimmick dreamed up by Ogilvy Hong Kong for an Ikea/Pizza Hut collaboration. The Ikea outpost in HK is apparently selling the table (which comes, of course, in a pizza box).

What we expect to see next: An actual pizza “hut.”