“The beauty of real food is that it gets ugly,” reads new ad copy for Burger King, who is now “rolling out a WHOPPER that is free from artificial preservatives.”
To prove it, I guess, they’ve released what you see below with the tagline “Isn’t it beautiful?”
The video was shot with an actual “stock” burger in Stockholm, Sweden (BK has already gone preservative-free in Scandinavia and Europe), and the campaign is meant to highlight that the U.S. is getting the preservative-free treatment next.
Still, I feel a bit sick.
https://www.core77.com/posts/94263/Bizarre-Ad-Strategy-Burger-King-Shows-You-Their-Burgers-Going-Moldy-to-Highlight-Lack-of-Preservatives