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Vedantu, a Bangalore-based startup that operates a learning app aimed at students aged between 12 to 18, has secured an additional $24 million as part of its Series C financing round as it looks to serve more students and make its brand a household name.
The fresh infusion to Series C, which Vedantu unveiled in August last year, was led by Chinese giant GGV Capital. Some existing investors also participated in the round. The $24 million extension broadens the five-year-old startup’s Series C round to $66 million, and its total raise to date to $82 million.
Vedantu offers live and interactive courses. Students who have enrolled for the interactive sessions are required to answer questions every few minutes by tapping on their smartphone screen or on the desktop. They also can raise their doubts at the end of the session.
The startup, which serves students in grade 6 to 12, offers a large catalog of recorded sessions at no charge to users. It generates revenue from selling subscriptions to live and interactive sessions, Vamsi Krishna, co-founder and CEO of the startup, told TechCrunch in an interview.
The app has amassed over 75,000 paying subscribers, a figure that Krishna expects to surpass 100,000 this year, he said. The cost of these subscriptions can vary from Rs 100 ($1.4) for students looking for sessions around a particular topic, to Rs 50,000 ($700) for long-term courses that focus on training students for undergraduate-level courses. More than 25 million users, in general, come to Vedantu app or website each month to consume free lessons.
India has the largest school-age population in the world and households in the nation are willing to invest in their children’s education to advance their lives. About a million students each year look to pursue under graduate courses each year, for instance.
But the quality of education and its affordability are two major challenges that millions of students, especially those living in smaller cities and towns confront each year. An offline coaching centre can have as many as 100 students sitting in the room, with most not getting a chance to engage with a teacher. But for many, it also means there aren’t many teachers left to tutor them.
In recent years, a wave of tech startups have emerged to tackle these challenges as low-cost Android handsets flood the Indian market and mobile data prices become incredibly affordable.
Vedantu allows students to interact with their teachers through the microphone and camera on their smartphone or desktop and also through a chat box on the app. These teachers also have assistants who work with students on their doubts.
Since it’s a virtual class, Vedantu is also able to accommodate more students in a session. A paid session may have as many as 600 students while the free lessons could have 2,000, said Krishna, who is a teacher himself, and ran Lakshya Institute that helped students prepare for undergraduate-level courses until early 2014 before selling a majority stake to Mumbai-based K-12 tutoring and test preparation firm MT Educare.
Running a tech platform also has enabled Vedantu to offer its subscription service more affordable than a typical offline coaching equivalent, that can cost users anything between a few hundred dollars to a few thousand.
More to follow…
https://techcrunch.com/2020/02/13/indias-vedantu-scores-24m-more-for-its-online-tutoring-service/