#HTE

This ESPN/NASCAR Cup is Designed to Not Block Your Vision as You Drink From It

Just when you think you’ve seen every design of drinking vessel under the sun. Apparently back in 2009, creative agency Wieden+Kennedy designed a novel cup for ESPN and NASCAR. The track giveaway item is shaped in such a way that you don’t have to take your eyes off the track as you drink from it:

As silly as it is, I’m actually kind of surprised it hasn’t caught on at sporting events. I think we’ve all seen people in stadiums spend money on worse!

via Jalopnik