#HTE

A Nice Package Design Detail in These Alpen Drill Bits

Here’s a small package design detail revealing that the designer thought things through:

These are from Austrian drill bit manufacturer Alpen Drills. Image credit: xelu

The hole in the hang tab has been offset to compensate for the weight of the bits, so it will hang perfectly plumb on a store display.

Of course I still wish they weren’t encased in single-use plastic, but I guess you can’t have everything.


https://www.core77.com/posts/91999/A-Nice-Package-Design-Detail-in-These-Alpen-Drill-Bits