#HTE

Michelin Challenges Creatives to Upcycle


Michelin North America is celebrating its 20th global design competition, Michelin Challenge Design, in 2020 by challenging entrants to Upcycle previously recognized works.

“The world is pursuing ways to do more with less by using fewer resources and raw materials in the creation of innovative solutions for people, the planet and the economy,” said Nick Mailhiot, chairman of Michelin Challenge Design.

Artists, designers, engineers, architects, urban planners, futurists or teams are challenged to find a second life or purpose beyond reusing and recycling from one or more of 300 previously recognized Michelin Challenge Design entries.

The entries should visually communicate how their repurposed Upcycle design increases societal, environmental or economic value.



Three winners will be honored at a private reception during the Movin'On global sustainable mobility summit, June 3–5, 2020, in Montreal, where their winning entries will be displayed, and design portfolios reviewed and networking opportunities with Michelin Challenge Design jurors.

Portfolio Review: 2019 Michelin Challenge Design second place winner Robert Crick (UK) (center) presents his portfolio to Craig Metros (Ford), Chris Chapman (Hyundai), and Stewart Reed (Jury Chairman) during the Movin'On Summit in Montreal as winner Jintae Tak looks on.

Created by Michelin in 2001 to encourage and recognize young designers around the world, Michelin Challenge Design has become one of the most prestigious global design competitions. Jury members are the advanced design leaders for major mobility producers and experts from the global sustainable mobility community.

Through the first 19 challenges, Michelin has received more than 14,000 entries from 134 countries.

Recent winners and finalists have included entries from: South Korea, India, United Kingdom, Russia, Algeria, United States, Italy, Germany, Columbia, France, Brazil, Portugal, Argentina, Poland, Saudi Arabia, Canada, Czech Republic, Australia, Indonesia, Belgium, Turkey, Mexico, Albania and Bahrain.

You can see all the previous winners of the Michelin Challenge Design on their website. Below is a video documenting the finalists and jury members from the 2019 competition.

Anyone interested in preregistering can do so now at www.michelinchallengedesign.com. The entry portal for submissions will open Jan. 1, 2020, and close on March 1, 2020.




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