#HTE

Portable, Lightweight, Magnetic Cutlery as an Alternative to Using Plastic Utensils

The convenience of using plastic utensils is what makes them so pernicious. We know they’re bad for the planet, yet most folks are not willing to carry their own utensils around.

Perhaps a better tack than trying to guilt people into quitting plastic utensils is to exploit desirability instead. The idea behind Magware is that if you design an attractive and useful alternative, people will want to carry them around, and plastic consumption will drop.

Created by L.A.-based outdoor accessories brand Full Windsor, the magnetic Magware utensils, which neatly snap together, are good for more than just camping:

The utensils are also quite light, so you’ll hardly notice them in your bag.

Full Windsor’s funding goal was a modest $10,000, and they’ve already more than doubled that. There’s still 36 days left in the campaign if you’d like to pledge.