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Pizza Hut is cautiously testing out the plant-based meat trend, starting with a new Garden Specialty Pizza that’s topped with MorningStar Farm’s “Incogmeato” Italian sausage, which will only available for a day in one Phoenix location. The pizza will also be served in a round pizza box, which is industrially compostable and interlocks with other boxes for stability. After the event, the company says it’ll look for more ways to roll out the box more widely in the future.
The round box was developed in partnership with Zume, an automated pizza delivery startup with a focus in sustainable practices. Compared to a normal, square pizza box, the round box uses less overall packaging. “This revolutionary round box—the result of a two-year…
https://www.theverge.com/2019/10/22/20921447/pizza-hut-zume-plant-based-incogmeato-morningstar-round-boxes