#HTE
Yahoo isn’t exactly a popular company these days. But while it’s been down for a long time, it’s not out of the game yet, and today the company is here to remind everyone of that with a new logo that practically screams out (in a newly selected hue of purple): “We still exist and have somehow not imploded like a decayed, hollowed-out husk of a dying oak tree!”
The new logo looks to paint a fresh start for the long-beleaguered company. Designed by Pentagram (the firm behind the bold, sans-serif designs for Citibank, New York City’s OMNY system, and the Cooper Hewitt museum), the new Yahoo logo marks the first redesign for the company since its big overhaul under the leadership of then-CEO Marissa Mayer in 2013.
The new…
https://www.theverge.com/2019/9/23/20879814/yahoo-new-logo-endless-slide-irrelevance-pentagram