Swarovski (along with MASS Beverly, a luxury interior designer showroom) has launched a competition calling designers to incorporate their crystals into one of three categories: Lighting, Home Decor and Architectural Surface. Swarovski is encouraging designers to get creative, looking at Swarovski’s long history in crystals, their full assortment of crystals in varying shapes and colors, as well as push boundaries by using mixed materials.
The competition was announced as support for Swarovski’s new exhibition at MASS Beverly, called The Brilliance of Design. The exhibition celebrates Swarovski’s explorations in lighting, architecture and interior designs and is curated by lauded designer, Mary Ta, co-founder of MASS Beverly. Particularly spotlighted is the brand’s Crystal Palace lighting; Swarovski Professional Architecture, Lighting and Interior Solutions; and Atelier Swarovski’s home décor and jewelry collections.
Swarovski seems to have a particular interest in supporting the design community over the past few years, as they’ve introduced competitions like Designers of the Future and collaborated with renowned design brands like nendo and IDEO. Brilliance of Design seems to be a continuation of this interest, as they are inviting designer of all disciplines to participate.
For this particular competition, all designs must comprise of 50% Swarovski crystals. One winner will be chosen from each category and each will receive $5,000 of crystals to be used for future projects and will be showcased at the MASS Beverly. Judges include Nadja Swarovski, Member of the Executive Board, Swarovski Crystal Business, Mary Ta and Lars Hypko, co-founders, MASS Beverly, Yves Behar, founder and CEO of Fuseproject and Swarovski collaborator and Edie Cohen, deputy editor, Interior Design magazine. The final deadline for the competition is March 29, so there’s just a few days left to submit your work. Crystal seems like a very limiting material, given its lack of flexibility, so we’re curious to see how designers across all fields choose to address this design challenge.
https://www.core77.com/posts/86148/Swarovski-is-Challenging-Designers-to-Innovate-with-Their-Crystals-in-Lighting-Home-Decor-n-Architecture