???Snowboards are perfect for carving through powder, whereas snowshoes are perfect for traipsing atop it. To have access to both of these on the mountain, a snowboarder would typically have to wear one while carrying the other. Entrepreneur Alex Swaynie saw an opportunity to simplify this arrangement with clever design.
Swaynie and his company, Ross Snow Tech, conceived of a snowboard binding that could quickly detach from the board, and serve as a snowshoe.