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Watch Nicole Gibbons’ “How to Disrupt an Oversaturated Market” Talk at the 2018 Core77 Conference

Missed the 2018 Core77 Conference, “Now What? Launching and Growing Your Creative Business?” No worries! We’re rolling out videos of the morning speakers over the next week to fill you in.

CEO of the new paint company Clare, Nicole Gibbons, figured out how to disrupt an entire industry with a combination of understanding her expertise and recognizing room for improvement within the paint industry. Here, she shares how she identified a market problem and created a system that fills a void in a crowded industry, while also making the experience of choosing paint for your home relatable, beautiful, and enjoyable:

Watch more from the 2018 Core77 Conference:

Carly Ayres and Pedro Sanches of HAWRAF

Joseph Guerra and Sina Sohrab of Visibility Studio

Alexis Houssou of Hardware Club

Kyle Hoff and Alex O'Dell of Floyd

Jamie Wolfond of Good Thing