Louis Vuitton announced a “new” pair of truly wireless earbuds — the Louis Vuitton Horizon Earphones — that cost $995 and feature the fashion brand’s iconic logo. But despite a new paint job and name, these aren’t new headphones at all; they’re the Master & Dynamic MW07 buds that came out last year. Instead of costing an already-too-expensive $299, you’ll pay an extra $700 for the LV logo, via Hypebeast.
Master & Dynamic was already angling for the high-fashion end of the market by adding things like an asymmetrical design and unconventional colors that were meant to help the MW07 earbuds stand out from the growing crowd. So a Louis Vuitton collaboration makes sense as the next logical place…