#HTE

In the burgeoning computer chip market that’s dominated by Nvidia and Intel, you’re probably not as familiar with Graphcore, a UK-based AI hardware startup. To take on the giants, the company is touting higher performance on various AI tasks with its stylishly designed microprocessors and server blades that it hopes will stand out among the competition — even if you’ll never actually see them, via Fast Company.

Designed with the design firm Pentagram, the Graphcore microprocessors feature colorful plastic shells in pink, blue, and tan pastels, and they’re algorithmically generated so that each unit features a unique design. There are also subtle shapes adorning each square, creating a playful style that’s usually not seen in the dreary…

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