#HTE

High-End Portable Booze Storage: Johnnie Walker’s Master Blender’s Trunks

Apparently, well-heeled patrons of the Johnnie Walker House in Singapore–an invitation-only Scotch paradise–can “tap the expertise of a master blender flown in from Scotland, who can create a signature blend to suit their tastes.” This master blender shows up with several cases containing dozens of high-end booze ingredients. Though his cargo is precious, this is a bit of a theatrical production, so he can’t just throw the bottles into a Pelican case; a more elegant presentation is required. Thus JW hired UK-based Method Studio to create these Master Blender’s Trunks:

According to The Peak Magazine:

[The custom blending session is] so exclusive that you can only be invited to take part, and the price of blending your own whisky starts at $260,000, which gets you 50 standard 750ml bottles. Exotic blends, special bottles and customised packaging cost more.

Held in either Singapore or Scotland – your choice – these sessions involve Diageo’s Johnnie Walker master blender, Jim Beveridge, conducting an elaborate tasting of up to 40 different whisky samples. After each round of tasting, Beveridge alters the formula in an attempt to understand the clients’ palates, and to eventually craft a single Signature Blend that everyone can agree on.

https://www.core77.com/posts/80149/High-End-Portable-Booze-Storage-Johnnie-Walkers-Master-Blenders-Trunks