#HTE
OMG! Battle looms over WTF! trademarks
P&G wakes up to internet abbreviations, LOL
Giant multinational Procter & Gamble has filed for trademarks incorporating internet slang abbreviations including LOL to appeal to younger consumers – but it can expect to face challenges from hundreds of companies who, er, already thought of the idea ages ago.…
http://go.theregister.com/feed/www.theregister.co.uk/2018/08/24/omg_battle_looms_over_wtf_trademarks/