#HTE

Reader Submitted: SWARM’s Designs for MagMod Shed New Light on Photography Equipment

“It has to be so easy you can do it with one arm tied behind your back"was the design brief given to SWARM by Tucson based MagMod as inspiration for a completely reimagined line of photography lighting gear. MagMod creates tools that allow photographers to do what they do best, shoot amazing photos, without wasting time setting up clunky equipment.

In photography, controlling light can mean the difference between a good shot and an amazing shot. Current cold shoes, ring mounts, and soft boxes are slow beasts to set up and get in the way of catching the moment. SWARM was tasked with revolutionizing the way photographers interact with their lighting equipment by developing a system that could quickly modify and focus light—all while using only one hand.