#HTE

How to Improve America’s Infrastructure: Eat More Pizza

Here’s a brilliant bit of PR: Domino’s Pizza has been funding road crews to repair potholes. Seemingly random towns in America–Athens, Georgia; Bartonville, Texas; Burbank, California; Milford, Delaware–have had just over 200 of their collective potholes repaired, then stamped with graphics:

Domino’s says they’re doing it because “Potholes, cracks, and bumps in the road can cause irreversible damage to your pizza during the drive home from Domino’s.” To illustrate this they placed a camera inside a pizza box, then ran the car over increasingly worse potholes to show you the pizzageddon in action.

Patching potholes prevents pizza pulverization, but does nothing to reduce transit times. Papa John’s needs to step up and start working on the traffic problem.