#HTE
Best Buy has redesigned its iconic logo. It sets the company’s newly updated wordmark free from the giant yellow tag it’s been confined in for the past few decades and reduces the tag to a more subtle logo in the corner instead (via AdAge).
According to Best Buy, the rebranding is “designed to highlight our culture, our expertise and our talented employees,” which seems like a lot to convey with just a slightly taller font and less of a dutch tilt. But who I am to judge the company’s “evolution toward the future”?
Nothing says “new, updated logo for the future” like a sans-serif fontA more cynical-minded person might take the stance that Best Buy is finally becoming cognizant of the fact that brick-and-mortar retail is…
https://www.theverge.com/2018/5/9/17334848/best-buy-logo-design-san-serif-font-shopping-tag