#HTE

Telescoping Airtight Food Storage Containers

This is one of those product designs that sounds like a great idea, but which also makes me curious to see how the UX plays out long-term. A company called Botto has designed this ½ Smart Storage System, which consists of compressible storage containers that have a one-way valve in the cap. As you press the top half down it not only squeezes the air out of the vessel, but shrinks to the precise height of its contents:

The part I found hilarious was them boasting about how the “crystal-clear transparent body provides 360-degree clarity.” As if other manufacturers of transparent food storage items skimp out and only give you 340-degree clarity.

What I’m curious to see is if it grows annoying to use over time and/or actually confers a benefit that people are happy to avail themselves of. In any case, at press time 704 backers had kicked in $63,505 on a measl $10,224 goal, so there appears to be strong demand. I did a double take when I saw that one unit costs $118, before realizing that’s in Hong Kong dollars; for us yanks it’s USD $15.