In the recent years, Set Design, Art Direction and Styling have been elevated to an art form. A well-orchestrated temporary event can send the world of (social) media on fire, and ought to be approached as an opportunity for a strategic Branding exercise, and a creation of a perfect PR storm.
Of course, it goes without saying that the first step for being able to deliver remarkable and memorable concepts like these start with Good Design – like, hello! – an articulate brief nailed with a killer concept, and kick-ass Art Direction and Styling as a cherry on top, thank you very much.
Similarly to our Photography roundup for 2017, this particular selection perfectly demonstrates the philosophy of Yellowtrace, which acknowledges the importance of being across many creative disciplines, even those we may not be working within directly. Our belief is that creativity is contagious, and good design needs to be informed by many, many disciplines and facets of the world we live in.