#HTE

How Accurately Can People Draw Famous Logos From Memory?

Here’s a fun game for designers: Quick, can you draw the Target logo from memory? How about Starbucks’ logo, Apple’s or Adidas’?

Signs.com gave markers to 156 Americans and asked them to draw ten famous logos from memory. They then compiled the results, and they’re pretty neat to see:

It looks like young people are better at this game:

And here’s how people did overall:

At the next Core77 event, we so totally need to do an industrial design version of this. How many of these could you draw without having to look them up?

- Eames Lounge Chair
- Coca-Cola glass bottle
- Michael Graves tea kettle
- “We Are Happy to Serve You” paper coffee cup
- The first Nike Air Jordans
- Jaguar E-type
- The first iPod
- Dieter Rams’ Phonosuper for Braun
- Angelpoise lamp
- The first Polaroid camera

http://www.core77.com/posts/69533/How-Accurately-Can-People-Draw-Famous-Logos-From-Memory