#HTE
Grev Magnigatan Summer Dream.
Alexander White’s Apartment.
Sometimes a nonlinear career path can place you in a unique position. Change, growth, and opportunity can come from any direction and at any time. It’s spontaneous, undefined and will never stop expanding. Finnish born and Swedish-based designer Annaleena Leino-Karlsson is an exemplary this type of unique growth.
After starting a now very popular interiors blog, her work gradually morphed into a professional career that integrated styling, photography and product design. In 2011 she won a competition to study at Beckmans Akademi in Sweden and started creating her own products such as clothes hangers, magazine racks, and furniture. Her services now include style consultancy, photography, interior design for private homes and public spaces as well as creative direction, styling and prop sourcing for catalogues, advertising, PR and the web. WOW!
Annaleena’s Private Home. Photography by Kristofer Johnsson.
Therese Sennerholt’s Styling Shoot.
A renaissance woman of sorts, Karlsson’s has always been a quick learner yet inherently true to her style. A representative of her depth of experience, her work is carefully considered, refined and the embodiment of Scandinavian minimalism. Karlsson has always appreciated the minimalistic, the timeless and the serene, and it’s within these environments that she’s afforded the time and space to think.
When quizzed about her favourite project so far, she enthusiastically informed us that “I love really every project I have worked with, but the biggest for me personally has been opening my own studio/showroom in Stockholm.” And boy is it a stunner. Located in Ekerö Sjöstad, the curated and gorgeous space is filled with her products, furniture, and art.
Modern Glass Coffee Table.
Clothing Rails.
Suede Boxes.
Pink Velvet Vases.
Limestone Mountain Print.
Pink Stairs Print.
You may be familiar with Karlsson’s clothing rails with their clean lines and sculptural allure but she has now ventured into creating ceramics, art prints and other homewares objects such as candle holders, carpets, blankets and coffee tables.
Karlsson’s main goal is to work on more residential projects around the world. In describing her philosophy and process when starting design projects Karlsson explains “I see every project as unique so I need to create a visual goal and mood board. I always try to respect the location…and try not to hide it with an interior that doesn’t match.”
Throughout her career, she has “learned to trust [her] instincts and vision, even if it’s not clear to others.” What an amazing role model she is. Team Yellowtrace has nothing but respect for her achievements!
[Images courtesy of Annaleena Interiors.]
The post Selected Projects by Stockholm-based Annaleena Leino-Karlsson. appeared first on Yellowtrace.
http://www.yellowtrace.com.au/anna-leena-karlsson-selected-projects/