#HTE

BMW’s Electrified Design Language is Fantastically Sexy

“By 2025,” says Harald Krüger, BMW’s Chairman of the Board of Management, “we will be offering 25 models with an electrified drive system – of which 12 will be pure-electric.” Right now they’ve got the all-electric i3 and the plug-in hybrid i8, which Krüger says already adds up to “more electrified vehicles on the road than any established competitor.” And something BMW’s designers have done well here is to port the company’s design language over to these two models, retaining the BMW flavor while adding enough distinction to make it clear that these cars are something new, fresh and intrinsically different.

Now the company is starting to ramp up towards that 25 number, again porting their electrified design language onto a different model: Their somewhat clunkily-named i Vision Dynamics, a sleek four-door meant to fall between the boxy, practical i3 and the exotic two-door i8. “The BMW i Vision Dynamics is combining electric mobility with the core values of BMW: dynamism and elegance,” says Adrian van Hooydonk, BMW Group Design Senior Vice President. We are therefore demonstrating how the product range and the design language of BMW i can be evolved further into other concepts.“

It looks pretty freakin’ sweet, from the monolithic form to the upgraded "grill” and the Batman-like side window profiles. As for that latter feature, these side windows’ “virtually symmetrical form allows all passengers an equally good view out, highlighting the attention paid to the passengers and the shared driving experience in the interior,” the company writes. “This is something that will gain further in importance in the future, in particular as far as (semi-) autonomous and connected driving is concerned.”

Another cool feature is that the windshield actually stretches from the front of the car all the way to the rear, blending directly into the rear window. “This heightens the sensation of room and enables a feeling of spaciousness and freedom inside the car that belies its dynamic exterior silhouette,” the company writes.

We assume the i Vision Dynamics is merely a design exercise as there’s no mention of production plans (nor a more rational name).

http://www.core77.com/posts/68916/BMWs-Electrified-Design-Language-is-Fantastically-Sexy