#HTE
The BBC announced on Thursday that it is changing its branding guidelines to BBC Sport, and that it is using the update to start rolling out a new font will be used across the broadcaster’s portfolio of TV and digital platforms. The new typeface is designed specifically to be seen clearly on mobile devices, and will save the broadcaster money.
The in-house font is called BBC Reith, and is named for the broadcaster’s founder, Lord Reith. Colin Burns, the BBC’s Chief Design Officer with Design & Engineering explained that the current fonts — Gill Sans, Arial, and Neue Helvetica — were “developed [in the] last century and work well in print,” but that they don’t always show up clearly on small screens. Thus, the BBC’s User Experience &…
https://www.theverge.com/2017/8/6/16103904/bbc-reith-new-font-optimized-mobile-screens