Our friend Be Original Americas, the nonprofit organization dedicated to supporting original design, has recently expanded, welcoming Studio O+A as its first architecture and design firm member. As a member, Studio O+A joins design industry leaders in recognizing the value of authentic design from an economic, ethical, and environmental perspective.
Studio O+A’s work for Nike DIS (Digital Innovation Studio)
“Years of designing work environments for some of the most creative people in business have taught us that innovative thinkers appreciate innovative design. The next generation of designers is coming into the profession at a time when their work will be recognized and valued. That’s good for everybody because originality and authenticity—we just call it "good design"—makes every experience richer, happier, more meaningful.” —Primo Orpilla, Studio O+A Principal and Co-Founder
With the addition of an architecture and design firm to their expansive list of members, Be Original Americas hopes that more firms will follow, creating an even larger community that openly supports original design. Congratulations to Be Original Americas on this expansion and also their fifth birthday… what a year!
http://www.core77.com/posts/67392/Studio-OA-Joins-Be-Original-Americas-Making-them-the-Nonprofits-First-Architecture-n-Design-Firm-Member