#HTE
New York-based Feather is putting a modern (and mid-century modern) twist on furniture rental, aimed squarely at millennials who are in transitional periods of life.
The Y Combinator startup acts in the vein of other furniture rental companies, like CORT, but, you know, makes it fashion. Feather posits itself as an option for people in liminal situations, like those “looking ahead to a semester of school” or “testing out a city [but] not ready to commit to staying,” and appeals to fans of brands like West Elm with sleek, modern options.
Image: FeatherThe overall aesthetic of its options appears to be the biggest differentiator (think: trendy copper accents, Eames-inspired chairs, and Eiffel bases everywhere) with…
https://www.theverge.com/2017/6/27/15879808/feather-furniture-rental-company-millennials