#HTE


Dearest Yellowtracers!

Guess what? MILANTRACE is back baby! OMG – Woohoo!

For those of you who may be uninitiated in our annual project, MILANTRACE Edizione 2017 is the ultimate report covering Salone del Mobile & Milan Design Week, the World’s premier design events (taking place this year from April 3rd to 9th). Team Yellowtrace will be on the ground in Milan for the entire week, deploying our superhuman ability to source striking and inspiring content, stopping at nothing until we’ve combed the fair and the city on your behalf. We are taking with us our highly tuned lens aimed at uncovering all that is golden. We will be reporting daily on our Instagram feed (follow #MILANTRACE2017 for Milan-centric goodness). Upon our return, we will deliver a National Speaking Tour which will bring a little bit of Milan to the Australian design community. Our 90 minute jam-packed talks feature thoroughly researched design content and honest, intelligent and witty commentary by yours truly (yes, I’m hilarious!), arresting original photography, and specially produced videos showcasing highlights & behind the scenes from the entire week. Our Milan talks have been described as the next best thing to being in Milan, minus the blisters!

It’s incredibly exciting to continue to build on the success of MILANTRACE 2014MILANTRACE 2015 and MILANTRACE 2016, and our ongoing relationship with Living Edge, our Principal and Hosting Partner for MILANTRACE 2017. This partnership enables us to deliver our digital report, as well as the National Talks Series which will take place in the beautiful Living Edge showrooms in Sydney, Melbourne, Brisbane & Perth.

We would also like to acknowledge the support of our airline partner, Cathay Pacific, who we are once again flying with all the way to Milan. Cathay have been wonderful supporters of what we do, and we couldn’t be any prouder to continue working with them.

Oh and one more thing. For the first time this year we’re offering for purchase, online access to the exclusive uncut Milantrace Edizione 2017 E-Report, which will include everything presented in the Milantrace talks, plus additional information about Salone del Mobile and Milan Design Week that we just can’t share in our jam packed 90 minute live event. The E-Report will be made available following the completion of the Milantrace Edizione 2017 Talk Series, and it’s currently only available with event ticket purchase.


Little video from our Milantrace 2016 launch event (with some seriously lovely feedback from the attendees. Thank you guys!)

COME TO THE TALKS!

Today we are releasing a limited amount of early bird tickets for all our talks series. Please click on the relevant links for your respective city to secure your ticket.

Brisbane: Tuesday, 8 May 2016
Sydney: Wednesday, 9 May 2016
Sydney: Thursday, 10 May 2016
Melbourne: Tuesday, 16 May 2016
Melbourne: Wednesday, 17 May 2016
Perth: Wednesday, 18 May 2016

Early bird tickets are strictly limited and last year they sold out super quickly, so… you know what do to. If you are travelling to Milan yourself, I am putting together our updated Milan Design Week Survival Kit & Our Must-See Milan Itinerary (also relevant for travel to Milan outside of Salone), followed by a Milan Design Week & Salone del Mobile 2017 Preview. OMG. Crazy. Excited!

Ciao for now, Milantracers.
Mama Yellowtrace x


Milantrace 2016 Talk Series Event in Sydney. Photo by Fiona Susanto.


Milantrace 2016 Talk Series Event in Sydney. Photo by Fiona Susanto.


Milantrace 2016 Talk Series Event in Melbourne. Photo by Nick Hughes.

Milantrace 2016 Talk Series Event in Brisbane. Photo by Nick Hughes.


Milantrace 2016 Talk Series Event in Perth. Photos by Nick Hughes.

Details from Milantrace 2016 events in Perth & Melbourne. Photos by Nick Hughes.


Social photos from Milantrace 2015 courtesy of smart phones and Instagram buddies. Many thanks to you all! xx

The post MILANTRACE Edizione 2017: The Definitive Milan Design Week Digital Report & Talk Series. appeared first on Yellowtrace.


http://www.yellowtrace.com.au/introducing-milantrace-edizione-2017/