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 Starbucks is furthering its push into China after it consummated its partnership with Tencent to introduce coffee gifting via WeChat, China’s top messaging app. WeChat, which recently revealed it has 768 million daily users, has evolved from being a basic chat app like WhatsApp into a platform that includes e-commerce, taxi-hailing, payments and more. Gifting is already hugely popular… Read More
https://techcrunch.com/2017/02/10/wechat-starbucks/?ncid=rss
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