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Confirmation of who constitutes an average consumer of whisky helps resolve trade mark dispute
The average consumer of Scotch whisky is reasonably well informed and reasonably observant and circumspect member of the general public who has an average level of attention, the EU’s General Court has confirmed in ruling over a trade mark dispute.…
http://go.theregister.com/feed/www.theregister.co.uk/2016/11/29/confirmation_of_who_constitutes_an_average_consumer_of_whisky_helps_resolve_trade_mark_dispute/