#HTE

Parley’s Alternative Worldview: Planet Earth as Spaceship

We all have a view of our immediate environment that informs the way we behave within it. We keep our voices down in the library, we raise our voices when we’re watching a playoff game at a bar. We cross our offices to throw paper into the recycling bin rather than dumping it onto the floor. We drive on the street and not the sidewalk.

Zooming out a bit further, we each have a concept of how our country and economy works. Next week Americans will go to the polls to vote for whom we see as the best (or perhaps least worst) candidate to administrate that system.

Nov. 8th

Zooming out even further, there’s the planet. What are we doing on it, and how does it all work? How ought we behave on it? This video provides one potential explanation:

The video was produced by Parley for the Oceans, a think tank and TED-like traveling event host that gathers “creators, thinkers and leaders” to solve threats to the crucial ecosystem that is our oceans.

That may sound vague, and the video above may leave you thinking “Fine, okay, so Earth is this spaceship, now what am I supposed to do about it?” Parley lays out a roadmap for how change can be concretely effected, particularly by us as both creatives and consumers:

We believe the power for change lies in the hands of the consumer – given he has a choice – and the power to shape this new consumer mindset lies in the hands of the creative industries.

Artists, musicians, actors, filmmakers, fashion designers, journalists, architects, product inventors, and scientists have the tools to mold the reality we live in and to develop alternative business models and ecologically sensible products to give us earthlings an alternative choice, an everyday option to change something.

To succeed, we need to find ways to synchronize the economic system of humankind with the ecosystem of nature. And make environmental protection fiscally lucrative for pacesetting major companies.

Up next, we’ll show you an example of a new partnership Parley has engaged in with a major manufacturer that embodies these ideals. And their solution comes in the form of a physical product, one that many of you here are familiar with.