#HTE
Tis (almost) the season to be jolly, and we all know what that means. Retail Pop-Ups galore, right? Tell me about it, stud.
The retail scene has changed dramatically in the last few years. The GFC, internet shopping and sky rocketing rents have left a permanent mark on retailers around the world. With the rise of small business and a proliferation of emerging brands, coupled with increasingly design-savvy, sophisticated consumers who are always on the hunt for something exciting they haven’t seen before – the humble Retail Pop-Up concept has been elevated to an art form.
Forget the days when you could get your uncle to knock you up a sales counter from a bit of spare chipboard, when you could steal a couple of milk-crates and chuck the merch on a second-hand trestle table. No sir! Retail Pop-Ups have reached new heights and broken new ground, bringing about innovation, excitement and types of experiences the switched-on crowds are seeking out. A well orchestrated Pop-Up can send the world of (social) media on fire, and ought to be approached as an opportunity for a strategic Branding exercise, and a creation of a perfect PR storm, rather than simply being considered a vehicle for selling some cool shit for a limited amount of time.
Of course, it goes without saying that the first step for being able to deliver a remarkable and memorable Retail Pop-Up experience starts with Good Design – like, hello! – an articulate brief nailed with a killer concept, and kick-ass Art Direction and Styling as a cherry on top. Thank you very much.
So… By now you know the drill. Let’s dive into some of the most notable examples of Retail Pop-Ups that have caught our attention in the recent times. Boom!
p.s. As we are specifically focussing on Retail Pop-Ups today, please follow this link for more fascinating Pop-Ups we’ve talked about in the past, covering other disciplines such as Hospitality and Events. Ok, bye.
See More ‘Stories on Design’ Curated by Yellowtrace.
Images courtesy of i29.
Frame Pop up Store at Felix Meritis Residence in Amsterdam // A collaboration between Felix & Foam, Frame and Foyer has led to a fruitful venue for art, culture and events to flourish. This creative centre was positioned in the historic Felix Meritis building along one of Amsterdam’s main canals. In April 2014, Frame opened a pop-up store over two floors, which hosted exhibitions, fashion, design, video, performances and more. Dutch interiors studio i29 created a contemporary intervention of reflective partition walls complementing the grandeur of the Felix Meritis building’s Zuilenzaal interior by reflecting 18th century era columns and architectural details. Open for the duration of 6 months, the pop-up became the Dutch design magazine’s three dimensional experience, and an immersion into the creative and innovative design world.
Courtesy of Neiheiser & Valle. Photography by Naho Kubota & Evan Joseph.
Boffo Building Fashion 2013 in NYC, by Neiheiser & Valle + Linda Farrow // 2013 was the second installation in BOFFO Building Fashion series, opened for a three week fashion and architecture retail installation by Linda Farrow + Office of Neiheiser & Valle. A shipping container and surrounding warehouse in New York City were radically transformed, inviting visitors to a unique public art experience. An endless landscape of stone and light by Neiheiser & Valle adjacent to the Hudson River provided the backdrop for more than just Linda Farrow’s collection of luxurious eyewear, but an experience that transformed the brand for its New York City fans.
For the installation, the architectural elements were minimised while the spatial qualities essential to both vision and illusion – deep space, radiance, and reflection – were maximised. The only objects present were the Linda Farrow glasses, suspended against an undulating environment of rich material qualities – coarse piles of stone, gold displays, ethereal mirrors, polished marble, and crisp light. Parallel walls of mirrored reflection multiplied the space in both directions, creating an infinite field that was both heavy and light, an expansive landscape paradoxically contained within the confines of a shipping container, an oasis of luxury and warmth unexpectedly discovered in a cold warehouse by the Hudson River.
Images courtesy of Floor Knaapen.
Nude vs Naked Shoppable Exhibition At Modefabriek // In celebration of the 10th anniversary of a trade event Modefabriek – a biannual trade show for fashion, footwear and accessories in Amsterdam – photographer Floor Knaapen and Grietje Schepers presented Nude vs Naked – a shop slash exhibition which coincided with the two-day-long event. The shoppable exhibition presented fashion, design and art from upcoming talents where products became part of an installation, revolving around the theme of nudity.
Images courtesy of COS.
COS X Snarkitecture Popup Collaboration at Austere // Designed in collaboration with Daniel Arsham and Alex Mustonen of Brooklyn-based experimental design studio Snarkitecture, this COS pop-up was located inside Scandinavian concept store Austere. Playing with tones and reflections, COS and Snarkitecture created an exploration of form and silhouettes centred around a 6-meter floor-to-ceiling mirrored wall. With pink-hued steel and concrete sculptural displays anchoring the spatial conceptualisation, the collaborative store exemplifies Snarkitecture’s hallmark strength in utilising existing space to transform architecture into unexpected landscapes.
Related Story: Pink Perfection.
Images courtesy of Hermès.
Hermèsmatic: Hermès 80th Anniversary Laundromat Pop Up Concept // In it’s preparation to celebrate the 80th anniversary of Hermès‘ signature silk scarves next year, the French luxury brand is launching a series of pop-up spaces, dubbed Hermèsmatic, where customers will be able to dye their old scarves to give them a new lease of life. Washing machines in the brand’s signature orange colour give scarves a blue or pink rinse, and a dryer restores them to their original softness. The process takes 48 hours and is free of charge.
The temporary stores are launching in Strasbourg, Amsterdam, Munich and Kyoto.
Photography © Takumi Ota.
Arabica Coffee Kiosk in Kyoto City Art Museum by PUDDLE // The Arabica Coffee Kiosk designed by Tokyo-based studio PUDDLE was created to visually complement the art exhibition. The translucent exterior made from a combination of aluminum and polycarbonate was developed to reference a greenhouse. The temporary structure employs straightforward techniques for set up and taking down, allowing the kiosk to be reinstalled at a diverse range of locations.
Images courtesy of Everlane.
Everlane’s Shoe Store Pop-Up designed by Robert Storey // Online fashion purveyor Everlane recently launched two immersive pop-ups in New York, designed by London- and New York-based set designer Robert Storey. The first one Shoe Park – ran for just 10 days in May, while the second one in Soho (shown here) wrapped up at the end of last month. Both pop-ups contained a cafe, giving shoppers the opportunity to refresh and recharge. The self-guided store concept also followed a strict rule that all visitors had to leave their shoes at the door.
Images courtesy of i29. Photography by Brandwacht & Meijer.
Shop 03 by i29 for Frame Magazine // Dutch interior design studio i29 are serial ‘offenders’ in this story, this time with FRAME Magazine’s retail environment dubbed Shop 03. Flexibility and being able to completely change the display identity was the main focus for this store, as well as showcasing a creative and innovative world that surprised and invited exploration.
In response, i29 proposed a radical concept: two shops in one with the coexistence of contradictory atmospheres. From the front, a museological installation of white panels and black frames floated throughout the exhibit. Hanging from the walls, floor, and ceiling, these components were symbolic of a blank canvas, as the use of text and graphics provided by artists link back to FRAME’s origins. Looking from the back, the shop offered a totally different experience – triangular shaped display boards in black-stained timber showed the actual products behind the front panels. Genius.
Photography by Ragnar Schmuck.
Seek No Further: Fruit of the Loom Pop-up by Universal Design Studio // In 2013, Barber and Osgerby’s Universal Design Studio created two pop-up shops in London and Berlin for the launch of Seek No Further, a new label from sportswear manufacturer Fruit of the Loom.
In London, a single 6.5-metre-long suspended rail showcased the Seek No Further capsule collection created by Dorothée Loermann. In Berlin, the original 60-square-metre gallery space was retained as a raw backdrop for a series of geometric shapes and plinths in soft pink silicone, royal blue flock and yellow cast glass wax.
Images courtesy of nendo. Photography © Daici Ano.
Starbucks Pop-up café by Nendo in Tokyo // Nendo conceived the Starbucks pop-up in Tokyo known as the ‘Starbucks espresso journey’ where patrons were able to learn more about lattes, cappuccinos and cafe mochas. The space was designed to reflect a library setting – walls lined with rows upon rows of bookshelves encouraged visitors to freely explore the area.
The books were specially designed for the cafe via colour-coded covers – nine shades each represented a different espresso drink. Customers were able to browse the literature and choose the beverage that best suit their tastebuds. Their choice of book was then traded-in at the counter for an actual coffee. The concept for the pop-up shop was informed by the relationship between reading and enjoying a cup of coffee – fusing the two pleasures to create an interactive cafe experience.
Images courtesy of Robert Storey Studio. Photography by David S Allee.
Nike Womenswear Pop-Up in NYC by Robert Storey Studio // Set designer Robert Storey (another serial ‘offender’ in our Story) used the bright colours of Nike’s womenswear range to inform the neon-lit interior of the sports brand’s New York presentation.
Storey Studio created an artistic and immersive space that evoked femininity in an urban context. Taking soft colours and juxtaposing them against the angular language of the structure, the designers directly represented the collection within the cut outs of the framework. Iridescent light was used as a narrative throughout the four spaces, changing colour to guide the viewer from collection to fitting room to NTC training space. Materials were used in a playful and representational manner always bringing the viewer back to the core purpose – sport.
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