#HTE

More Purpose and Style via Vetra

We introduced Vetra in the spring. We were intent on bringing it in because the boxes from France would not simply be full of quality workwear but also decades of family tradition, a culture of perseverance, and a brand we could proudly champion. People in Portland and beyond seemed to like the stuff the Bereens Family has been making since 1927, and so did we, so we’ve brought some of the most beloved pieces back and introduced a few new ones (including some specialty cuts for women and a dynamite piece of Herringbone for men). 

Take a look at some of the new stuff from France…

Vetra Work Jacket Hydrone Twill Vetra Women’s Work Jacket Black Twill Vetra Work Jacket Overdyed Khaki Herringbone Vetra Women’s Work Coat Marine Twill

These new arrivals are a further illustration of Vetra’s pursuit of purposeful, stylish gear that blurs the line between workwear and fashion. Staying true to their roots in early 20th Century European industry, Vetra continues to make strong-stitched and comfortable clothes that don’t quit. Launched in 1927, Edouard Beerens combined the first letters of vetements de travail—work clothes—to find “Vetra.” They’re still work clothes, but with such style, that phrase sounds way too modest.

Shop the collection here.

http://www.core77.com/posts/56100/More-Purpose-and-Style-via-Vetra