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Unless you’ve been hiding under a rock for the past little while (pffffft – AS IF – you guys read Yellowtrace, which means you are the coolest, most switched-on homies around), I’m sure you would have noticed the omnipresence and dominance of colour PINK. Pink is pretty much everywhere you look these days – from interiors, to products, graphics, fashion editorials & clothes, and everything else in between. Why this recent madness for Pink, you ask? It’s a good questions, and I’m certainly not going to pretend I know the exact answer, but I would suspect it has a lot to do with our desire for reinvention. We live in a time where “Everything Old is New Again” and Pink and it’s traditional meanings are being pushed and pulled in new directions by clever designers the world over.

Pink is a delicate colour, usually associated with charm, politeness, sensitivity, tenderness, sweetness, childhood, femininity and romance. BUT… there’s always a BUT, isn’t there? Today’s Story explores pink in it’s many manifestations, ranging from projects that feel sweet and innocent, to those that slide to the other side of the ‘toughness scale’, sitting in that elite hard-core super-cool territory. Forget images of bubble gum and fairy floss – at least in some of today’s examples – and brace yourself for the ultimate tour of Pink that ranges from innocence to pure seduction. Grrr, baby.

Today’s Story is divided into 5 distinct categories, ranging from Retail, Residential, Hospitality, Commercial to Events & Cultural projects. Together we will explore 38 – YES – Thirty Eight pink projects ranging from Interiors, Architecture and Temporary Events.

Let the mega-scroll begin!

See More ‘Stories on Design’ Curated by Yellowtrace.

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Images courtesy of REDValentino.

REDValentino Store in Rome, Italy by India Mahdavi // The newly reopened REDValentino on Rome’s via del Babuino has been designed with the spirit of the REDValentino girl in mind. The interior is dreamy and elegant, with vibrant, versatile and multiform spaces that show off the clothes. The colour scheme of pink, white and gold, alongside primary geometric shapes and vintage-inspired mirrors, has earned this baby the opening spot in our Pink Perfection story.

Photography by Cyrille Weiner.

Repossi Boutique at Place Vendome Paris by OMA // Rem Koolhas’ led architecture firm OMA has designed the flagship store of high-end Italian jewellery brand Repossi, recently opened on place Vendôme in Paris. Visual drama is achieve by OMA’s signature use of exploring and mixing unconventional materials that allows for the store to synthesise architecture and display. Tinted mirrors and surfaces were developed, introducing contrasting degrees of reflections and colour refraction. At the heart of the scheme, the staircase in aluminium cladding folds over the volume and subtly expands onto each floor. Controlled splashed of perfect pink tones add the touch of femininity to this hard-edged interior. So cool, it hurts.

Images courtesy of Universal Design Studio. Photography by Charles Hosea.

J&M Davidson London Store by Universal Design Studio // Barber and Osgerby’s Universal Design Studio have unveiled a new London boutique for the fashion brand J&M Davidson. Spread across two floors, the architects wanted to convey the brand’s signature shapes and colours by employing soft and feminine colour palette. Decked out in a muted palette of dusty taupe, earthy grey and blushing pink, the interiors are anchored by clean, minimalist lines, stone flooring, and brushed brass fixtures.

Read the full article about this project & see more images here.

Images courtesy of Rodebjer.

Rodebjer Store in Stockholm // Rodebjer recently opened a 300sqm flagship store at Norrmalmstorg, in Stockholm, Sweden. The philosophy behind the store was to create a palace for the Rodebjer woman and her clothes. Organically shaped sales counter in polished pink plaster takes centre stage in this slick and artful retail interior. L.O.V.E.

Images courtesy of Framework Studio. Photography by Peter Baas.

New Market showroom in Amsterdam by Framework // A contemporary tribute to all things modernism, the New Market showroom in Amsterdam by Framework Studio takes cues from all the elements that make Palm Springs in the ‘50s such an enduringly appealing and sexy time in design history. Occupying an old warehouse space, the bright interior features textured breeze blocks, a David Hockney pastel palette, plenty of plants in brass pots and directional colourful runners to guide people through the space. Sculptural marble slabs in grey, white and blue tones elevate the design to the present, giving it a contemporary edge.

Read the full article about this project & see more images here.

Images courtesy of Yusuke Seki. Photography by Akumi Ota.

Kolmio+LIM Nail Salon by Yusuke Seki in Japan // Kolmio+LIM in Osaka, Japan is an extension of the popular Less Is More (LIM) hair salon in the same area, offering basic nail and beauty services. The finishes palette of basic timber and white has been designed to reflect the essential colour of natural skin tones. In fact, the space itself is intended to symbolise the process of nail colouring. The zigzag screen and natural light refraction reference the twinkling glitter reflection of a nail polish, and the entire colour palette represents the various layers of nail colour applied one on top of another.

Read the full article about this project & see more images here.

[Images courtesy of Framework Studio.

The Pelican Studio in Amsterdam by Framework // Amsterdam recently welcomed the launch of The Pelican Studio, a fresh new retailer that intends to bridge the gap between high fashion and street-wear. Designed by the team at Framework Studio, the interiors offer a playful scheme where the colours are the hero, and strength in simplicity is the prevailing achievement.

The lower level uses a calm palette with soft pastels of pinks, yellows and greens. Here, shoppers tread a cream carpet and get changed behind luxuriously long, bubblegum pink curtains with matching stools. Whilst adhering to the store’s simple, linear form, the lower-level references geometric shapes in unique proportions.

Read the full article about this project & see more images here.

Photography by Toby Scott.

Ginger and Smart by Flack Studio // A little bit of polished, a little bit of playful for the recently opened Ginger and Smart store at Pacific Fair, Gold Coast, Australia by Flack Studio. Stay tuned for an exclusive reveal of this gorgeous retail interior next week on Yellowtrace. Hooray!

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