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A Shark Tank-Worthy Expandable Travel Organizer

Can you think up a good product idea in 60 seconds? That’s the challenge Diane Copek set for herself after watching an episode of Shark Tank. “I thought, what problem can I solve?” she says. Copek, who runs an automotive supply company and spends a lot of time on the road, didn’t have to think for long: One of the hassles for traveling businesswomen is packing cosmetics, and trying to find room to apply them in often-cramped hotel bathrooms with a lack of counter space.

Here’s what Copek came up with:

Copek gambled on renting booth space at this year’s International Travel Goods Show in Las Vegas, and the gamble paid off. Everything Orgo won first place in the Product Innovation Award category, and large luggage manufacturers reportedly approached her to license the design. “At this time, we’re saying no,” Copek told WXYZ News in Detroit. “Because we’re just so excited about the product, there’s just so much interest out their for the product, we want to have control of our company.” Smart move, we think.

Here’s the WXYZ news clip where she talks about how she developed the product: