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Mufgel: The food trend that proves we’ve gone too far, guys

Croissants have hogged the pastry hybrid spotlight for years now, and bagels have had enough. 

The mufgel is here to stake the bagel’s (and muffin’s) spot in the mashup-food pantheon. 

Created by the same mad genius behind rainbow bagels, Scot Rossillo, these muffin-y bagels were inspired by a radio commercial making fun of viral food trends. The commercial actually calls the mufgel by name and Rossillo made the joke an indulgent reality on July 23 at The Bagel Store in Williamsburg, Brooklyn.

Only 42 of these beauties are made per day and at $3.50 per, they sell out each day, store manager Scarlen Espinal tells Gothamist. Read more…