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Rolls-Royce Concept Elegantly Re-Imagines the Act of Entering a Vehicle

If you really break it down, you’ll see that the way cars are currently designed makes climbing into them an ergonomically awkward act. While the able-bodied among us can perform the contortions with practiced ease, watch the deliberateness with which an elderly person climbs into a vehicle and you’ll see it’s a bizarre sequence of leaning, turning, scrunching, reaching and shifting.

The act of entering a car has been completely re-thought by Rolls-Royce for their 103EX concept car. Designed for their “Vision Next 100” initiative, which seeks to imagine “the future of luxury mobility,” the driverless car won’t be on the road anytime soon. But we were tickled at their vision of what the experience of entering a vehicle could be, were money and technological constraints no obstacle:

Another nice touch: Curbside luggage retrieval.

A final element we really dug is that although this is meant to be a futuristic concept, in a way it harkens back to the very birth of automobiles. Cars were once referred to as “horse-less carriages,” and what the video depicts looks a lot like climbing into a carriage, without the steep height differential.

An inspirational quote attributed to company co-founder Sir Henry Royce on the project page reads “Take the best that exists and make it better. When it does not exist, design it.”



http://www.core77.com/posts/54057/Rolls-Royce-Concept-Elegantly-Re-Imagines-the-Act-of-Entering-a-Vehicle